I’ve been copywriting professionally since the late 1990s. Mostly for top creative agencies with a few stints on the client side, and occasionally as a freelancer (when I need peace and quiet to author my own books). Over the years I’ve worked with the world’s largest consumer and corporate brands, across practically every sphere of business and industry.

I confess a preference for long copy because I enjoy the compelling power of a well-crafted narrative – which builds a genuine connection with the audience (as opposed to an abrasive seven-second interruption). It doesn’t all have to be written down; message and medium must work together. Perhaps a live exhibit, or a short film. Perhaps a montage of still photography, or hand-drawn illustrations. Once you’ve worked out “what” to say, then the “how” to say it comes quite naturally.

How may I be of assistance?

  • Ad campaigns and brand launches
  • Websites and digital interfaces
  • Brochures, manuals and guides
  • Scripts for corporate films and TVCs
  • Employee engagement and training
  • Corporate magazines and customer newsletters
  • Ghost-writing for senior management
  • Technical documents, bids and proposals